Mark Swartz
Workopolis Career Advisor
It is kind of cool to have your own Blog these days. Using freeware such as Blogger, WordPress or many others, you can write about anything you want, any time the mood strikes. And maybe, just maybe, people will read your stuff and respond. Sort of a nice, easy way to get your message out and create a bit of community.
But is it useful in your job search?
The answer might be “yes,” if you do it right and it’s relevant to the work you’re seeking. But it’s a big fat “NO” if not. Here’s what I mean. On the yes side, let’s say you’re looking for a job in marketing. You decide to start some sort of marketing Blog. Every day or two you post your ideas. Maybe include links to other marketing-related Blogs and stories. When people write in, you contact them and generate new relationships–in essence networking via the Net. In time, your Blog could become popular and attracts a steady following. Then, one of your regulars gives you the scoop on a job vacancy few others know about yet.
Zoom ahead to the interview you scored because of your Blogosphere buddy. Mr. or Mrs. Intimidating Interviewer asks the dreaded question: “So, what makes you stand out from the other 20 remarkable candidates in line behind you?”
You can shoot right back with tales of your internet savvy: show them a couple of choice printouts from recent postings, like the ones where people are thanking you for providing such a compelling and illuminating presence on the Web.
Then again, it could backfire badly. What if people start posting nasty comments on your blog, or you get spammed with junk messages? How about if you let your posts get too stale? Could be also that your content is simply frivolous and time-wasting. It takes effort to properly manage a Blog...time you could be spending applying for jobs and networking face-to-face.
If you want to be seen as somewhat of an expert in your field, or you think that Blogging will give you a better online presence than simply having your profile done well on Facebook or LinkedIn, then by all means go ahead and start broadcasting your thoughts to the world. Otherwise, focus on the task of finding a job without the added distraction.
Using Your Blog in Your Job Search: Do’s and Dont’s
Do... | Don’t... |
- consider making your content relevant to the type of role, industry or profession you’re applying for | - be overly controversial or indiscriminate with what you say |
- invite potential employers to visit your URL | - publish rude, offensive or explicit material |
- keep your info current | - believe you can hide behind a nickname or alias forever |
- network selectively via e-mail with people who write in with their comments | -forget to thank the people who help make your Blog a success |